"Buyer is seller; the seller is the buyer."

Yahoo Auction in Taiwan was no longer a betted shopping platform because many big stores dominate over 70% of the business. For convenience, they used a fixed price on almost all the products. It was far away from Auction's original intention. So we decided to move all the big stores to other platforms and rebuilt the relationship between small sellers and buyers in Auction. We targeted these small sellers were also buyers. 

User Scenario

This was a persona that we built as an individual seller/ buyer whose lifestyle we called little daily happiness. This persona was built by some real people we interviewed from Taiwan, and they were wave-makers.

Little daily happiness

These wave-makers believed in a little daily happiness. The philosophy was like: I want to enjoy my everyday life by taking care of my community. I can’t change the world, but I can shine my life through my good behavior and influence my friends and the community.

“We spent a lot of time wandering around our neighborhood, checked out hidden places to find the unnoticed stories.”

LOOPY is an independent design brand run by Chen and Lin, design students (who rarely go to class).  “We are just normal students, and we succeed because people help us out. Our fans are a part of our story.”

Each of our designs has a story behind it, and we often write stories on the tags. We heard that people found something in our shop, and it made them laugh, so they took it back to show their friends and shared that experience on our fan page.

Matt is the owner of Good Day Breakfast, a small breakfast restaurant with over 17,000 online followers.

“When we started, I just wanted a nice neighborhood spot to hang out. Now there’s a two-hour wait. I need to open another location, this way, it’s not ideal for the neighborhood or customers.”

“We are not providing food, we are providing an experience. We want to create a happy feeling for the day. Everything is colorful, bright… we give all the dishes fanciful names, to create a story around the simple item.”

“Our identity is loose, lazy, stupid, and funny, but with a point of view. We love rock and roll but don't pretend to be cool, just normal kids with our own passion points. We joke, we don’t try to act too serious, but we do care about society, and we are committed to helping out.”

Yahoo Auction was a platform that could connect sellers and buyers together. We gave sellers opportunities to influence their buyers and showcased their lifestyles and belief by their awesome products. At the same time, buyers behave as what they believe by purchasing.

StoryBook

By using a grating notification, Yahoo! Action could bring a delightful daily story to users. Users could read the story. Even more, they could buy the items in a story.